Taylor Swift – Reputation (2017)

Reputation is the sixth album from country-come-pop-star Taylor Swift, following her tumblr acclaimed 1989 in 2014. Reputation is, somehow, even worse than 1989. On it, Swift appears to be ripping off Lorde’s boring alternative pop style, while simultaneously injecting the uninspiring electronic jumbles she calls ‘songs’ with lyrics fit for a 14 year old’s ‘Favourite Quotes’ section on their Facebook wall.

Musically there is nothing to say. Sonically it’s quite wonderful, which is extremely difficult not to happen when there’s as much production quality put in to these songs as there is. Other than that, the music itself is dull and lifeless and many other synonymous adjectives. It’s very clear that the lyrics were thought about first, and the rest was filled in on a whim.

And that, I think, is the most horrific part. Lyrically this album is just a dumpster fire of embarrassment. Every song revolves around young love and/or personal celebrity feuds, and one track titled ‘Gorgeous’ which I truly hope is a satirical take on high school love, and then there’s ‘I Did Something Bad’, which may be the worst of the lot with it’s electronic scat singing, making me struggle to suppress a laugh. The themes themselves aren’t exactly grounds for saying the lyrics are bad, it’s more the fact that there is nothing else there, everything went in to the lyrics, but they just fall so, so incredibly flat in every song. It’s clear that she thought up one semi-interesting lyric for each song, then decided “that’s a song”, and tried to figure out how to repeat it 20 times per track, while throwing it on top of whatever beats someone was willing to make for her.

Reputation is artistically lazy, and a very failed attempt at trying to make Swift’s pop music dark and meaningful. It’s truly a crime to know that this is considered good music by many, many people, and that it will be far more discussed and analysed and promoted over so, so much more worthy music, even in the realm of pop.

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